ERIKA EASTRIDGE

671 Mill Street | Marion, Massachusetts 02738 | 774.553.5343
erika@theimageadjusters.com

Highly creative designer with six years experience in print and web design. Motivated and reliable professional accustomed to performing in deadline-driven environments and working within budget requirements. Four years of search engine optimizing experience with a large base of page one rankings through out Google, Yahoo, MSN and other popular search engines.


PROFESSIONAL EXPERIENCE
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The Image Adjusters Marion, Massachusetts | 2002-2008
Graphic & Web Designer - Search Engine Optimization

Successfully managed and coordinated graphic and web design projects from concept through completion. Worked closely with the project manager to meet deadlines and client requirements. Researched and implement strategic online marketing campaigns using various SEO techniques. Researched keyword / key phrase popularity and optimized web page code to comply with the latest search engine requirements.

Key Achievements

· Yahoo Store e-commerce website construction and online marketing for www.laconceptcars.com, which has become the top producing dealer site out of 400 other dealers.

· Co-conception of a geographical PHP / MySQL search engine optimization script that generates dynamically search engine optimized, town specific pages. This technique has successfully produced top search engine ranking results and over one million dollars in combined yearly sales for clients.

· Designed over 200 custom “Artist Rendered” home elevations, floor plans and site maps for one of the largest homebuilders in the United States, US Homes.

· Successfully designed, managed and marketed several hurricane protection websites through out Florida generating over one million dollars in installations a year.


TECHNICAL PROFICIENCY
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Print design, graphic design, web design, e-commerce, search engine optimizing, online marketing, artist renderings, digital image enhancement.



SOFTWARE PROFICIENCY
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Platforms: Windows, some Mac experience.

Applications: Adobe Photoshop, Adobe Illustrator, Dreamweaver MX, HTML.
Word, Excel, PowerPoint, Outlook, ACT, Yahoo Store. Familiarity with PHP and MySQL.